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Training
Why it is essential to have our training to run a successful business?
In our Training Package all the information is provided for the building and opening process, operational tasks, online and offline marketing and PR strategies etc. Mistakes through these crucial tasks can be very expensive and will determine the future of your business.
Design stage
(before you open your Salt Cave)
The most crucial for a new business is to set it up in the right place and in the best way.
“There is no second first impression”
- Salt Application procedure (other companies normally don’t share this with you but charge thousands of pounds only to apply the salt on your walls. We give you this technology and you can get this done with a local contractor in 2 days saving significant costs.
- To find the right property at the right location using the statistics we have collected about our more than 93 000 clients
- Help with your Business Plan and Business Loan Application
- Help you to negotiate the best lease conditions - best practice
- Help you to design
- the most practical and cost efficient interior partitioning, locations, layout -> If you gonna be successful you will have hundreds of clients. If the client’s flow is not right it is a significant cost and downtime to adjust the property after opening
- heating, cooling and ventilation system -> Really important as the microclimate is very important with this therapy and since salt is a corrosive material this has to be done right.
- Health and Safety regulations, fire alarm system requirements, etc
- Provide a list of suppliers and costs
- Planning application process at the council (if necessary)
- Finding the right contractor, we can also recommend specialists who can do the fitting in works on a competitive price
- Find the right bank account, card payment acceptance system, accountant
operation stage
(after you have opened your salt cave)
If your salt room is marketed like a restaurant or a shoe shop you won’t have any client coming in. We know which marketing instrument works and which doesn’t.
Salt Therapy is not a tangible product. If the therapist is not trained properly won’t be able to build up trust in the client to invest the time and money into this therapy.
- Patient’s profile for marketing and PR activity (age; conditions/diagnose) - On the basis of our experience we have an extensive knowledge about the target market of Salt Therapy
- Clinic procedures – appointment scheduling in the clinic
- Patient consent and contraindication forms - We will provide you with our Terms & Conditions document (will be signed by all clients) which will protect you from any law suits and nasty disputes
- Right to use all our professional photos taken in The Salt Cave
- Patient fees / packages / discount system
- Traditional marketing (offline marketing)
- Define target audiences - It is also crucial to know who your target market is when setting up your marketing strategy so that you can target the right clients from the very beginning. This way you can avoid any inefficient and costly marketing campaigns.
- PR Strategies - we’ve been presented in the Daily Mail on CNN and in the BBC radio. We can teach you how to achieve this.
- Advertisement strategies
- Organizing Open Days
- Online marketing
- We have daily 3000 visitors (potential customers) on our website and we teach you to achieve the same result
- How to connect your practice management and invoicing system to your website, providing online appointment booking and online sales facilities
- How to use an external receptionist service which has access to your own practice management system
- Email newsletter campaigns
- Google organic search strategies
- Google Adwords PPC (pay per click) campaigns for specific conditions & locations
- How to set up the right website structure & keywords
- How to use and understand Google analytics and Google Webmaster tools
- Doctor – clinic relation (fee options); Doctor’s rule at marketing and PR activity
- How to work with health professionals, GPs, specialists for client referral
- Private health insurance programs
- Cross selling products and other services
- If you are interested in selling products we can show you which products go well with the therapy and the kinds of things clients are searching for
- If you are interested in selling products we can show you which products go well with the therapy and the kinds of things clients are searching for
- Information about time and money consuming issues and potential problem areas which can shorten your learning curve
